Yahoo has provided detailed information about its comprehensive family of brands and how the company collects and uses data across its various digital platforms. The tech giant operates an extensive network of websites and mobile applications that millions of users access daily for news, entertainment, and other digital services.

The Yahoo family of brands encompasses several well-known digital properties, including the flagship Yahoo platform, AOL, the technology publication Engadget, lifestyle brand In The Know, and the creative community platform Makers. These sites and applications are all owned and operated directly by Yahoo, creating a unified ecosystem of digital services under the company's umbrella.

When users interact with Yahoo's sites and apps, the company employs cookies and similar tracking technologies to enhance the user experience. These cookies, which include related technologies such as web storage capabilities, allow Yahoo's websites and applications to store and retrieve information from users' devices. The company has established a comprehensive cookie policy that provides users with detailed information about how these technologies function and their specific purposes.

Yahoo utilizes its cookie technology for several key operational functions across its platform network. The primary purposes include providing seamless access to sites and applications, authenticating user accounts to ensure secure login processes, implementing robust security measures to protect user data, and preventing spam and abuse across the platform ecosystem. These security features help maintain the integrity of Yahoo's services while protecting users from malicious activities.

The company also employs sophisticated measurement systems to analyze user engagement and platform performance. Yahoo collects aggregated data about visitor numbers to its various pages, tracking metrics such as the types of devices users employ when accessing their services, including whether visitors use iOS or Android operating systems. Additionally, the company monitors which web browsers users prefer and measures the duration of visits to both websites and mobile applications.

Yahoo emphasizes that its measurement data collection practices prioritize user privacy through anonymization processes. All performance and usage data is collected in aggregate form, meaning it cannot be traced back to specific individual users. This approach allows the company to understand broad usage patterns and improve its services while maintaining user anonymity and protecting personal privacy across its entire family of brands and digital platforms.