Design studio Cash & Carry has developed a striking new brand identity for Other wines, featuring an innovative animated wordmark that visually captures the fluid motion of wine being poured from a bottle. The project also includes a companion Risograph-printed zine filled with wine-related stories, recipes, and anecdotes that celebrate the communal experience of sharing a bottle.

When Beatriz Cóias, founder of Cash & Carry studio, received the comprehensive brief for Other wines' brand update, she immediately recognized the creative potential despite working within a tight budget. The project gave her team complete creative freedom to develop graphic elements, art direction, tone of voice, and even the brand name itself. "The brief was what I describe as well-rounded, something we could really sink our teeth into," Cóias explained. As an immigrant herself, she felt a personal connection to the wine supplier's mission of introducing UK consumers to wines from unexpected regions and telling the stories of the people behind them.

The centerpiece of the new identity is a fluid, hand-crafted wordmark where letterforms are joined and stretched to create a dynamic design. When animated, the logo takes on a life of its own, directly referencing the product it represents through its flowing movement. "The whole identity stems from the logo, which has this fluid DIY essence that reflects some of the small vineyards and family-run places the wine comes from," Cóias noted. The core design philosophy centered on creating something "perfectly imperfect" that feels authentically human-made rather than corporate.

The animated wordmark truly shines when set in motion, particularly when flipped upside down to mirror the natural flow of wine pouring from a bottle. This clever animation captures both the seesaw motion of tilting a bottle and the liquid's fluid characteristics as it pours. Given the wordmark's strong character and visual impact, the team deliberately chose to pair it with a clean, complete typeface family that wouldn't compete for attention while still maintaining enough visual interest for text-only applications.

To complement the fresh brand identity, Cash & Carry recently produced a companion zine that Cóias describes as a natural progression for the brand, perfectly reflecting its core spirit of human connection. The publication features a carefully chosen tri-color palette of red, blue, and yellow set against an off-white background, creating an earthy, down-to-earth aesthetic that stands apart from typical luxury alcohol marketing materials. The zine's approachable feel is enhanced by its Risograph printing method, a technique more commonly associated with self-funded artist publications.

Cóias found the use of Risograph printing particularly refreshing for a commercial client project, especially given what she sees as an increasingly corporate and digital design landscape. This production choice reinforces the brand's commitment to authenticity and craftsmanship, values that align perfectly with the small-scale, family-operated vineyards that Other wines represents. The zine contains carefully curated content including personal anecdotes, traditional recipes, and compelling stories that celebrate the communal rituals surrounding wine sharing, further establishing Other wines as a brand that values human connection over corporate polish.