K-pop Boy Group Introduces New Concept with Narrative-Based Album

Courtesy of Belift Lab

▲ ENHYPEN / Courtesy of Belift Lab

ENHYPEN's second full-length album, "Romance: Untold," is set for release on July 12, according to their record label, Belift Lab. The new album will introduce a narrative centered on a boy who falls in love with a girl from "a completely opposite world," marking a new chapter for the group.

On Sunday, the septet released a short film visualizing the concept of the album. The film, directed by Lee Chung-hyun, known for "Call" (2020) and "Ballerina" (2023), features the ENHYPEN members as vampires who take risks for love.

At a fan event in Seoul on Saturday, ENHYPEN stated, "We made different attempts for our comeback this time. We geared up for this album with the determination to create another turning point in our careers."

ENHYPEN, which consists of the seven winners from Mnet's audition program "I-LAND," debuted in 2020 with the album "BORDER: DAY ONE." Their first full-length album, "DIMENSION: DILEMMA," released in 2021, sold over 1.1 million copies.

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