Korean home appliance manufacturer Cuku is offering a significant promotional deal that waives rental fees for 10 months on their water purification systems. The company is targeting consumers who remain concerned about microplastic contamination in bottled water by promoting their filtration technology as a cleaner alternative.

The promotional campaign emphasizes health concerns related to microplastics found in commercially available bottled water. Cuku's marketing message encourages consumers to switch to their water purification systems for cleaner, safer drinking water. The company positions its products as a solution to growing environmental and health awareness among Korean households.

As part of their product diversification strategy, Cuku has introduced a new ultra-compact water purifier model. The company is marketing this innovative product as a space-saving solution, highlighting its remarkably small footprint that fits within a hand span. This new compact model represents Cuku's effort to appeal to consumers living in smaller spaces who still want access to purified water technology.

The promotional materials also feature partnerships with other service providers, including BNK Capital, which is offering discounted long-term car rental services with limited quantities available. This cross-promotional strategy appears designed to reach a broader consumer base through various lifestyle and financing options, demonstrating how Korean companies are bundling different services to attract customers in a competitive market.