Visitors Engage in Unique Experience Exploring Key's Discography at Seongsu-dong Exhibition

Courtesy of Key's instagram

Danal Entertainment, the event organizer, is hosting an immersive exhibition titled "Sweet Escape" featuring the music of SHINee's Key at Seongsu-dong, eastern Seoul.

The exhibition invites fans to step into the role of interns at a dessert lab, exploring the mysteries of the lab in connection with Key's music. The two-floor space is divided into sections representing Key's discography, including EPs "Bad Love" (2021) and "Good & Great" (2023), and albums "Gasoline" (2022) and "Killer" (2023). 

▲ Courtesy of SM ENTERTAINMENT

Participants will engage in a digital "mission" assigned to them in different spaces, with various rewards offered upon mission completion, as stated by Danal Entertainment.

Limited edition merchandise and desserts inspired by the "Sweet Escape" theme will be available for purchase on the second floor. The exhibition also features a designated photo zone and a mobile photo frame.

 

▲ Courtesy of SM ENTERTAINMENTRunning from this Saturday through March 24, the exhibition is free of charge, requiring either online or on-site registration. Online registration is facilitated through Melon Ticket.

Key, who debuted with boy band SHINee under SM Entertainment in 2008, has expanded his career as a solo artist since November 2018. Apart from musical pursuits, he has been active in comedy shows, musicals, and TV series alongside his solo and band activities.

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Kelly.K, pittou8181@gmail.comK