Singer Surpasses Prominent Actors in June Brand Reputation Rankings

Courtesy of Mulgogi Music

Lim Young-woong has been ranked as the most popular advertising model in South Korea, surpassing actors Kim Soo-hyun and Byeon Woo-seok, who placed second and third respectively. The Korea Reputation Center released the Advertising Model Brand Reputation Index for June on June 7, based on a comprehensive analysis of consumer behavior related to advertising models from May 6, 2023, to June 6, 2024.

The index is derived from a detailed big data analysis that includes a participation index, media index, communication index, and community index. This metric evaluates the influence of consumers’ online activities concerning brand consumption.
 

▲ Singer Lim Young-woong / Courtesy of Mulgogi MusicThe analysis examines the relationship between consumers and advertising models by considering factors such as positive and negative evaluations, media interest, consumer engagement, and communication volume. The Advertising Model Brand Reputation Index also accounts for weighted values across various advertising channels.

Regarding Lim Young-woong, the center noted that attributes such as "trustworthy," "excellent," and "effective" were highly rated. In a positive-to-negative ratio analysis of Lim’s advertising impact, the positive ratio was 85.8 percent.

The top advertising model brand reputation rankings for June are as follows: Lim Young-woong, Kim Soo-hyun, Byeon Woo-seok, Son Heung-min, Gong Yoo, Ive, Lee Jung-jae, Ma Dong-seok, Son Seok-koo, Cha Eun-woo, BTS, and Yoo Jae-suk.

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Kang In sig, insig6622@naver.com