Jim Higgins serves as the arts and books editor for the Milwaukee Journal Sentinel, where he plays a pivotal role in covering the cultural landscape of Milwaukee and beyond. In his editorial capacity, Higgins is responsible for writing and editing comprehensive stories that focus on the performing arts and literary world.

His expertise extends beyond journalism into the realm of authorship, where he has established himself as a notable writer in his own right. Higgins has penned two significant books that showcase his deep understanding of both music and literature. His first work, "Sweet, Wild and Vicious: Listening to Lou Reed and the Velvet Underground," demonstrates his extensive knowledge of influential rock music and countercultural movements.

His second publication, "Wisconsin Literary Luminaries: From Laura Ingalls Wilder to Ayad Akhtar," highlights his commitment to celebrating regional literary talent. This book traces the rich literary heritage of Wisconsin, spanning from the beloved author of the "Little House" series to contemporary Pulitzer Prize-winning playwright Ayad Akhtar.

Through his dual role as both journalist and author, Higgins continues to contribute significantly to the cultural discourse in Milwaukee and the broader Midwest region. His work bridges the gap between daily arts journalism and scholarly literary analysis, making cultural commentary accessible to a wide audience.