A creative studio based in Naarm/Melbourne is revolutionizing brand identities in the food, drink, and hospitality sectors by combining bold typography, striking illustration, and innovative spatial design. Weekdays Design Studio has established itself as a leader in creating vibrant aesthetics that go far beyond surface-level visual appeal, focusing on how consumers interact with brands and spaces while maintaining a careful balance between clarity and compelling storytelling.

Founder Todd Vanneste explains that the studio's approach centers on transforming functional use into optical storytelling, ensuring customers understand what they're purchasing without sacrificing attraction and curiosity. This philosophy is evident in their packaging designs, which must stand out on crowded shelves while clearly communicating product information. The studio's work demonstrates how effective design can serve both practical and emotional purposes in consumer engagement.

Weekdays' portfolio showcases diverse visual narratives tailored to each brand's unique identity. For the brand Sorry Nonna, they employed bold typography that bounces dynamically off labels wrapped in primary colors of blue and yellow, creating an energetic and memorable presence. Their work for wine brand Tozzo demonstrates a different approach, where poise and elegance merge with modern aesthetics by exploiting the wide bottle shape to fill and stretch typography across both the neck and base, maximizing the visual impact of the packaging.

The studio's versatility extends to various beverage categories, including their design for beer brand Love Shack, where they translated the product using western visual narratives to produce a classic crest-style label. This approach shows how Weekdays adapts their design language to match the cultural and aesthetic expectations associated with different product types while maintaining their signature bold approach.

What distinguishes Weekdays' body of work is their consistent demonstration of strong spatial awareness, striking typography, and an exceptional ability to extract and amplify a brand's essence throughout cohesive design systems. Their portfolio includes notable projects for Barry's Garage, The Keys, Coastals, Hot Shot Tequila, Frankie's Tortas and Tacos, and Nico's Deli, each showcasing the studio's ability to adapt their visual approach while maintaining their distinctive aesthetic philosophy.

The studio's success lies in their understanding that modern consumers expect more than just functional packaging – they seek experiences that resonate emotionally while serving practical needs. By combining vibrant color palettes, innovative typography treatments, and thoughtful spatial design, Weekdays has positioned itself at the forefront of contemporary brand identity design, particularly in the competitive food and beverage market where visual differentiation can make or break a product's success.