Iconic Film Photography Company Opens Kodak Corner Shop in Seongsu-dong, Attracting Younger Korean Audience

Courtesy of KODAK APPAREL

Kodak, the renowned 130-year-old film photography company, has ventured into the fashion realm with the launch of Kodak Apparel. The flagship store, named Kodak Corner Shop, has opened in Seongsu-dong, eastern Seoul, managed by Highlight Brands.

The store offers vintage-style clothing that pays homage to Kodak's film heritage. Customers can immerse themselves in the Kodak company's history through dedicated zones for customized goods and music experiences. 

▲ Courtesy of KODAK APPARELThe Kodak Sound Zone, featuring a playlist curated in collaboration with indie music distributor Poclanos, allows visitors to explore Kodak's film photography while enjoying a specially crafted soundtrack, irrespective of any purchase obligations.

In the Custom Goods Zone, exclusive to the Seongsu flagship store, customers can choose from Kodak-branded graphic stickers to personalize T-shirts and tote bags.

The store's aesthetics align with Kodak's retro theme, incorporating the iconic yellow and red colors both inside and outside. Film photography, Kodak cameras, and vintage lighting adorn the interior, creating an immersive experience for visitors.

Kodak previously opened a popup store in Seongsu, showcasing its brand archive for two weeks in late May the previous year, drawing over 4,000 visitors. The new flagship store provides expanded space for customers to delve into the century-old Kodak brand's rich history.

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