AOL has been integrated into Yahoo's extensive family of digital brands, operating alongside several prominent online platforms and services. The technology company now functions as part of a larger ecosystem that includes well-known websites and applications such as Yahoo, Engadget, In The Know, and Makers.

As part of the Yahoo family of brands, these platforms collectively manage and operate numerous sites and applications that serve millions of users worldwide. When users access these digital properties, the company employs various tracking technologies to enhance user experience and maintain platform functionality.

The company utilizes cookies and similar tracking technologies, including web storage capabilities, to facilitate essential platform operations. These technologies enable website and application operators to store and retrieve information from users' devices, supporting various operational needs across the brand portfolio.

Cookies serve multiple critical functions within the Yahoo brand ecosystem, including providing seamless access to sites and applications for users. The technology also plays a vital role in user authentication processes, implementing necessary security measures, and preventing spam and abuse across all platforms.

In addition to security functions, the company employs measurement tools to gather comprehensive analytics about user engagement. These systems track the total number of visitors to various pages, identify the types of devices users employ (such as iOS or Android systems), determine which browsers visitors use, and calculate the duration of visits to websites and applications.

The data collection process focuses on aggregate information rather than individual user tracking. All measurement data is compiled collectively and is not connected to specific users, ensuring privacy while providing valuable insights into platform usage patterns and user behavior trends across the Yahoo family of brands.