The Korean Cultural Center in Brazil will present "Rhythms of Korea," a traditional Korean music concert featuring the acclaimed group Hammer, on November 16, 2025. The event, held in partnership with the Museum of Immigration, Korea National University of Arts (K-Arts), and the Korea Foundation for International Cultural Exchange (KOFICE), aims to introduce Brazilian audiences to the rhythmic richness and lyrical sensitivity of traditional Korean music while strengthening cultural exchange between the two nations.

The concert will take place on the outdoor stage in the garden of the Museum of Immigration in São Paulo from 2:00 p.m. to 4:00 p.m. As part of the K.R.U.S.H! project (Korean Rhythms Uniting Strings Harmony), the performance will showcase pieces that explore the rhythmic intensity and expressive power of traditional Korean music and instruments. Hammer will perform several compositions including "Geomungo-nori," "Alter Ego," and "Toy Parade," demonstrating their innovative approach to traditional music.

Hammer is a groundbreaking traditional Korean music group consisting of geomungo (Korean zither), guitar, and percussion. Created to offer a bold, innovative perspective on traditional music, the group challenges conventional musical boundaries through dynamic, experimental compositions. The name "Hammer" symbolizes the powerful percussion sound created by their unique instrumental combination. The group's rare instrumentation, centered on the geomungo and percussion, highlights the deep resonance and rhythmic potential of these instruments while pushing their expressive capacity to new limits.

The concert will also feature three demonstration groups from the Korean Cultural Center. The Sejong Choir, a female vocal group formed by Korean Cultural Center students, performs both classic and contemporary Korean repertoire as well as celebrated Brazilian works, creating a musical bridge between the two cultures. Gayagatos, composed of students studying Gayageum Byeongchang, will demonstrate this refined traditional Korean art form that combines singing with the gayageum, a distinctive Korean string instrument requiring perfect balance between voice and instrument.

Tang Ae Sori, meaning "sound of the earth," is a Samulnori musical group composed of daughters of Korean immigrants. Created in February 2025, the group represents the reconnection between its members and their ancestral culture within Brazil. They perform Nongak, a traditional Korean rhythm played during rural ceremonies for good harvests or village celebrations, using four percussion instruments (Samulnori) that represent natural elements such as wind, rain, thunder, and clouds. Nongak transcends mere musical performance, serving as an art form rich in symbolism, history, and traditions from ancient Korea.

The approximately two-hour program will begin with performances by the Sejong Choir, followed by Gayagatos and Tang Ae Sori. Hammer will conclude the evening with their complete repertoire including "Toy Parade," "Alter Ego," "Hana Dul Set," "From the Beginning," and "Geomungo-nori." The event is free and open to all ages, though admission is subject to venue capacity. The Museum of Immigration is located at Rua Visconde de Parnaíba, 1.316, Mooca, São Paulo. Those with questions can contact contatokccbrazil.com.br for more information about this cultural celebration.