A comprehensive survey conducted by the Corea Image Communication Institute (CICI) has revealed that both Korean citizens and international observers strongly associate the "hallyu" or Korean Wave style with Korea's fundamental national identity. The findings highlight how cultural phenomena have become deeply intertwined with how the country is perceived both domestically and abroad.

The research demonstrates the profound impact that Korean popular culture has had on shaping contemporary Korean identity. The Korean Wave, which encompasses K-pop music, Korean dramas, films, fashion, and beauty trends, has evolved from a regional entertainment export to a defining characteristic of modern Korea. According to the CICI survey results, this cultural movement has transcended its original boundaries to become a core component of how Korea presents itself to the world.

The survey's methodology involved collecting responses from diverse demographic groups, including Korean nationals and foreign participants from various countries. This comprehensive approach allowed researchers to gain insights into both internal perceptions of Korean identity and external views of Korea's cultural brand. The data collected provides valuable information about how cultural exports influence national image and identity formation in the globalized world.

The implications of these findings extend beyond cultural studies, as they demonstrate how soft power initiatives can fundamentally reshape national identity. The Korean Wave's influence on Korea's self-perception suggests that cultural exports have become integral to the country's modern identity rather than simply being commercial or diplomatic tools. This transformation reflects the dynamic nature of national identity in an interconnected world where cultural boundaries are increasingly fluid.