SM Entertainment has unveiled the lineup for SM Town Live 2025, a two-day concert series commemorating the entertainment giant’s 30th anniversary. Scheduled to take place on January 11-12, 2025, the event will be held at Seoul’s iconic Gocheok Sky Dome, marking the first SM Town Live in Korea in approximately two and a half years.

This landmark concert will feature a stellar lineup of SM’s top artists, from veteran stars to recent arrivals. Performers include BoA, TVXQ, Super Junior, and select members of Girls' Generation, SHINee, and EXO, as well as newer groups like Red Velvet, NCT 127, NCT Dream, aespa, and Riize. Artists from SM’s affiliated record labels are also expected to participate, adding a diverse mix of talent to the roster.

The SM Town Live series is renowned for bringing together SM’s entire artist lineup for an immersive and memorable experience. This year’s show is anticipated to include special performances and collaborations between groups, celebrating the label’s legacy and its ongoing impact on K-pop.

Following the Seoul concerts, SM Town Live 2025 will embark on a tour across North America and Europe, allowing international fans the chance to experience the anniversary celebration firsthand. This global tour underscores SM’s influence beyond Asia, reflecting the label’s commitment to connecting with fans around the world.

In addition to the live performances, SM Entertainment is preparing a special compilation album to commemorate its 30th anniversary. This album will highlight SM’s musical evolution and feature both new songs and beloved hits from past decades, offering a nostalgic experience for long-time fans while introducing SM’s history to newer listeners.

As SM Town Live 2025 approaches, fans are eagerly anticipating the rare opportunity to see their favorite artists come together on one stage, celebrating three decades of music and milestones. The concert promises to be a landmark event, reinforcing SM Entertainment’s legacy as one of K-pop’s most influential forces.

Sayart / Sharon Jung, guhuijeong784@gmail.com