▲ Courtesy of Louis Vuitton KoreaLouis Vuitton has announced that Lisa, a member of the global sensation Blackpink, is the luxury brand's newest House Ambassador. This announcement was made public on Tuesday, accompanied by a statement from Nicolas Ghesquiere, Louis Vuitton's artistic director of women's collections. Ghesquiere expressed his excitement about the partnership, highlighting Lisa's daring spirit and charisma, which he finds compelling. He praised her boldness and creativity, both in her music and fashion, calling it a privilege to accompany her on this journey.

Lisa's association with Louis Vuitton was notably strengthened by her attendance at the brand's 2024 fall-winter fashion show in Paris on March 5. Since then, she has been seen sporting Louis Vuitton items, including a varsity jacket and boots at Coachella, and carrying a Speedy bag at the F1 Grand Prix.

Speculation about a romantic relationship between Lisa and Frederic Arnault, heir to LVMH, the parent company of Louis Vuitton, has been circulating since they were first spotted dining together in Paris in July last year. Although the rumors were initially denied, sightings of the pair together in Los Angeles, Bangkok, and Paris, as well as shared photos of their travels, have fueled further speculation.

Sayart / Eyeon Choi, beyond.atelier@gmail.com