Genesis, Korea's first and only premium car brand, held a collaboration exhibition with world-renowned floral artist Jeff Leatham.

'Bloomtanica: Where Nature Meets Innovation' will be held at Genesis House New York in Manhattan, New York, until June 9.

The exhibition was designed with inspiration from Korea's gardens and nature, drawing public attention in that luxury brands and global floral artists collaborated.

Jeff Leatham, who organized the exhibition, is the artistic director and senior floral artist at Four Seasons Hotel and utilizes deep purple flowers as his signature.

The artist presents a hybrid exhibition that combines digital technology and real flowers to provide an experience that satisfies visitors' five senses.

Sayart / Nao Yim, yimnao@naver.com