Global K-pop icon IU is set to captivate audiences once again with her second concert film, IU Concert: The Winning. EDAM Entertainment unveiled the official poster and main trailer for the film on January 7, building anticipation for its release on January 24 at CGV theaters across South Korea.

The film captures IU’s historic 100th concert, Hereh Encore: The Winning, held in September of last year. The event, which marked a major milestone in IU’s career, is now brought to the big screen in vivid detail, promising fans an opportunity to relive the magic of her live performance.

The official poster encapsulates IU’s signature allure, portraying her in a crown and elegant dress, evoking a dreamlike atmosphere. Wisps reminiscent of her hit song Hold My Hand add a poetic touch, reflecting her deep connection with her fanbase, UAENA. A representative from EDAM Entertainment remarked, “The film conveys the love and triumph that defined the concert, offering fans the chance to feel the heartfelt emotions of that unforgettable night.”

The trailer offers a glimpse into the grandeur of the event, beginning with a mesmerizing drone show over Sangam Stadium. It transitions to IU delivering her iconic performances to a packed audience, showcasing her unparalleled stage presence and connection with fans. Stunning visuals, a meticulously curated setlist, and spectacular lighting effects heighten the anticipation for the full cinematic experience.

What sets this concert film apart is its pioneering all-format release. IU Concert: The Winning will be available in 2D, IMAX, ScreenX, 4DX, and Ultra 4DX formats, providing viewers with a wide array of immersive experiences. The 4DX format enhances the on-screen performances with motion chair effects, vibrations, and wind, while Ultra 4DX promises an even more intense sensory immersion, making viewers feel as though they are part of the live audience.

In addition to the film itself, special treats await fans. EDAM Entertainment announced plans for a variety of first-week events at theaters, encouraging UAENA to participate and celebrate the film’s release. These initiatives are designed to make the viewing experience even more memorable for fans.

IU Concert: The Winning is more than just a concert film—it’s a celebration of IU’s artistry and the bond she shares with her fans. As the release date approaches, excitement is building for what promises to be a groundbreaking cinematic experience.

Sayart / Kelly.K, pittou8181@gmail.com