Luxury beauty brand Guerlain has officially appointed South Korean actress Song Hye-kyo as its first Asian ambassador, marking a new chapter in its global outreach. On January 16, Guerlain announced that Song's debut as an ambassador will be through upcoming skincare and makeup campaigns, showcasing the brand's timeless elegance and modern charm.

Gabriel Saint-Jani, CEO of Guerlain, expressed his excitement over the collaboration, saying, "Guerlain has worked with some of the world’s greatest artists and has been a part of creating timeless beauty across various art forms, including cinema. We are honored to welcome Song Hye-kyo, a cultural icon who embodies modern femininity and represents the Korean film industry, as part of the Guerlain family."

Song Hye-kyo also shared her enthusiasm about joining the brand, saying, "I am delighted to be an ambassador for Guerlain. The brand showcases timeless elegance, blending tradition and refinement perfectly. I am excited to embark on this new journey with Guerlain."

Founded in 1828 in Paris, Guerlain is known for its luxurious beauty products that merge tradition with innovation. Song Hye-kyo, who is recognized for her beauty and elegance, is already the global ambassador for luxury jewelry brand Chaumet and fashion house Fendi. Her appointment as Guerlain’s ambassador further solidifies her presence as a global style icon.

In addition to her role with Guerlain, Song Hye-kyo’s career continues to flourish with her upcoming movie The Black Nun set to be released on January 24. She has also begun filming for her next project, Slowly and Intensely, a new series written by renowned writer Noh Hee-kyung.

Sayart / ReaA JUNG, queen7203@gmail.com