Seventeen has once again set its sights on Japan, releasing its fourth Japanese single, Shohikigen (消費期限), on November 27 across various music platforms. This marks their return to the Japanese market after approximately one year and three months, following a series of global successes.

The new single comprises three tracks: the title song Shohikigen, as well as Japanese versions of Circles and MAESTRO. The title track is a poignant ballad that features striking string and guitar sounds, with lyrics reflecting on the idea of an "expiration date" for emotions, delving into themes of impermanence and introspection.

Shohikigen garnered attention even before its release, as it was chosen as the theme song for NHK's drama Mirai no Watashini Bukkamasareru!? (未来の私にぶっかまされる!?). This association has further heightened anticipation for the single.

The music video for Shohikigen continues the narrative from the title track of Seventeen’s Japanese best album released last year. While the previous video depicted the final day before an imagined apocalypse, Shohikigen explores life 1,000 days after the end, weaving a story of reflection and nostalgia as the members revisit cherished memories.

Seventeen’s ability to merge storytelling with music has been a hallmark of their artistic success. The emotional depth of their lyrics, paired with captivating visuals, positions Shohikigen as another significant addition to their discography.

This release also coincides with Seventeen’s ongoing dominance in the Japanese market. The group is set to launch their four-city dome tour, World Tour in Japan, starting on November 29-30 at Vantelin Dome Nagoya. The tour is expected to draw massive crowds, continuing their legacy as one of K-pop's most prominent acts in Japan.

As Seventeen navigates the complexities of emotional narratives and grand stage performances, Shohikigen exemplifies their ability to resonate deeply with fans while solidifying their position in the international music scene.

Sayart / ReaA JUNG, queen7203@gmail.com