Renowned artist CJ Hendry has officially opened her first permanent retail space on Prince Street in SoHo, New York, transforming her popular temporary Flower Market installations into a brick-and-mortar shop. The small storefront, which debuted on November 10th, 2025, represents a significant milestone for the artist as her first fixed location, bringing her long-standing fascination with turning temporary subjects into tangible, lasting experiences into a permanent setting.

The Flower Shop presents itself as a striking white pavilion from the street, featuring polished metal framing and a distinctive scalloped awning that catches the eye of passersby. Behind transparent panels, hundreds of brightly colored plush flowers are meticulously arranged in neat rows along the walls, creating a visual rhythm that mirrors the dense, colorful displays typical of New York City bodegas. The space feels both familiar and slightly surreal to New Yorkers, with its perfectly ordered plush blooms creating an uncanny twist on the traditional neighborhood flower stand.

Visitors to CJ Hendry's Flower Shop are encouraged to closely examine the blooms, studying their unique textures and vibrant colors before making their selections. Each plush flower is available for purchase at $10, making art accessible to a wide range of customers. The taut canopy overhead diffuses natural daylight into a uniform, soft glow that intensifies the saturation of the reds, yellows, and violets throughout the space. During colder weather, the enclosed structure provides modest warmth while its visual density creates an intimate world of softness and color.

Every aspect of the Flower Shop serves the artist's ongoing exploration of materiality and illusion, concepts that have defined much of her previous work. While her earlier Flower Market installations relied on large-scale theatrical presentations, this more humble structure distills her artistic approach into a focused vignette that reimagines everyday urban typology with characteristic humor and creativity. The plush flowers themselves are carefully crafted from high-quality textiles and foam, effectively translating the organic fragility of real flowers into permanent, touchable art pieces.

The flowers are displayed in uniform acrylic cylinders, creating what appears to be a study in serial form and repetition. Each stem maintains identical height while expressing varied personality and character through color and texture variations. The consistent material choices throughout the shop's construction emphasize repetition as a fundamental design principle, reinforcing Hendry's artistic vision of transforming the ordinary into the extraordinary.

This permanent installation builds upon the success of Hendry's previous temporary Flower Market projects, including her 2024 installation on Roosevelt Island and her 2025 edition in Rockefeller Center. The SoHo location allows the artist to explore how her conceptual work translates into a sustainable retail environment, blending installation art with commercial accessibility while maintaining the aesthetic and conceptual integrity that has made her work internationally recognized.