Sportswear Brand Introduces New Line Featuring Boy Band as Asia Pacific Ambassadors

Courtesy of PUMA

▲ Puma's "Cellerator-K" campaign featuring boy band NCT 127 / Courtesy of PUMA

 

Puma, the renowned sportswear brand, has announced a collaboration with boy band NCT 127 for its latest campaign in the Asia Pacific region.

The collection showcases apparel influenced by motor sport wear, a style synonymous with Puma's history as a provider of racing gear and merchandise.
 

▲ Puma's "Cellerator-K" campaign featuring boy band NCT 127 / Courtesy of PUMAFeaturing all nine members of NCT 127, the campaign presents the band donning products from the collection, including a jacket, shorts, and graphic t-shirts. Notably, the "Cellerator-K woven jacket" embodies an oversized Y2K style, available in neutral tones with pastel colorblocking for the logo design.

The collection offers versatility with jackets and shorts available in three colors—black, beige, and gray—while the graphic t-shirts are offered in four variations: black, white, gray, and pink.

Consumers can find the collection both online and offline at Puma stores, as well as through retailers like ABC Mart and Musinsa.

Sayart 

Blue YIM, yimyoungseo1010@naver.com