Vortex Gaming announced on the 18th that it has formed a strategic partnership with Overthehand, the provider of MASCOZ, a comprehensive platform for virtual creators (Vtubers). Through this collaboration, the two companies aim to enhance content development, marketing strategies, and global outreach in the virtual entertainment industry.

MASCOZ, Overthehand's flagship service, offers a one-stop platform for virtual broadcasting. It allows users to create high-quality avatars, set up motion capture, customize their creations, and manage broadcasting with ease. With free access to various avatars and simplified tracking and broadcasting settings, creators can seamlessly transition into the virtual world.

This partnership seeks to promote joint efforts in content creation, event and campaign planning, brand collaboration, and market expansion. Both Vortex Gaming and Overthehand intend to leverage their respective strengths to generate synergy and drive the virtual entertainment industry forward.

Lee Kyuseung, CEO of Overthehand, expressed optimism about the partnership: "By combining MASCOZ’s technical capabilities with Vortex Gaming’s content planning expertise, we expect virtual creators to produce richer and more diverse content. Utilizing the strong media network of Inven, the collaboration will expand its influence not only through creator programs but also by organizing global events and campaigns. We look forward to exploring new opportunities and leading innovation in the virtual broadcasting market through continued cooperation with Vortex Gaming."

Vortex Gaming CEO Lee Hoonjae also shared his enthusiasm, stating, "We are excited to partner with Overthehand, a company that helps creators enter the virtual market. We believe the synergy between Vortex Gaming's creator program and Overthehand's MASCOZ platform will greatly benefit content creators."

Vortex Gaming, a subsidiary of the game media community Inven, focuses on building a global gaming social media service. In addition to providing reliable content in areas such as game news, strategies, and insights, the platform allows users to connect with like-minded individuals and foster community through group features, enabling stronger engagement and collaboration.

As virtual entertainment continues to grow in popularity, this partnership signals a pivotal moment in the industry, with both companies poised to shape the future of virtual content creation and its global reach.

Sayart / Kang In sig, insig6622@naver.com