Unity (NYSE: U), the global platform supporting creators in building and growing real-time games, apps, and experiences across multiple platforms, has officially released its 2024 Mobile Growth and Monetization Report. The report provides crucial insights and the latest trends to help businesses navigate the rapidly evolving mobile app and gaming market.

The report highlights several key insights, starting with the growing importance of diversified user acquisition (UA) strategies. Advertisers are increasingly utilizing optimizers like ad revenue and hybrid return on ad spend (ROAS) to improve campaign performance. The second insight emphasizes the significance of early in-app purchase (IAP) conversion, revealing that one in three paying users makes repeat purchases, with 27% making additional purchases within 30 days of their first transaction.

Additionally, the report notes a 3.2% year-over-year increase in global ad engagement in high-purchasing power markets, underlining the rising importance of in-app advertising (IAA) for monetization.

Furthermore, Unity’s report demonstrates the effectiveness of its Tapjoy offerwall, which has achieved user retention rates 2 to 7 times higher than other ad formats. Offerwalls have proven to be a powerful tool for advertisers looking to attract and retain users who are highly relevant to their apps. The report also highlights how offerwalls encourage engagement from non-paying users, ultimately boosting overall retention and complementing IAP revenue by fostering long-term user loyalty.

Sejun Kim, GM of Unity Grow, stated, "With our experience at the forefront of the mobile gaming industry, the 2024 Mobile Growth and Monetization Report serves as a valuable roadmap for app and game developers looking to grow their businesses. The report provides deep, essential insights into user acquisition strategies and innovative monetization methods that can help developers achieve their business goals in an increasingly competitive market. We hope this report aids Korean developers in tackling challenges such as intense competition and global expansion, while also supporting their growth with more effective mobile monetization strategies."

The full 2024 Mobile Growth and Monetization Report can be accessed on Unity’s official website, providing app and game developers with detailed guidance on reaching target users and building more sophisticated strategies.

Sayart / Kang In sigm insig6622@naver.com