Samsung Electronics is showcasing its The Frame display lineup as the first official visual display partner at Art Basel in Basel 2024, held from June 13 to 16.

The Frame TV is a lifestyle television designed to blend with home décor, displaying art on a QLED 4K screen with a Matte Display, offering access to over 2,500 artworks through the Samsung Art Store.

The event features 285 leading galleries from 40 countries, presenting top-quality artworks from early 20th-century pioneers to contemporary artists.

Samsung’s exclusive booth, The Frame Lounge, highlights 14 models of The Frame, interactive sessions, and live curator discussions.

Sayart / Nao Yim, yimnao@naver.com