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Fearless rookie K-Pop girl group NewJeans is showing remarkable growth, enjoying explosive popularity in the global pop market.
NewJeans, which debuted on July 22, 2022 and appeared in the global music market, made a new record in the K-Pop world by reaching the top 10 on the Billboard chart.
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| ▲New K-Pop girl group NewJeans, who debuted less than six months ago, is creating a new wave in the global music market / Courtesy of ADOR |
According to the latest chart (as of January 14) by the U.S. music media Billboard, NewJeans rose to number eight on the "Billboard 200" chart with the new album "Ditto". NewJeans ranked fourth on the global charts except for American singers.
As a result, NewJeans won the title of Korean artist who entered the top 10 of Billboard's "Global 200" and the top 5 of the global chart within the shortest time since its debut.
This proves that NewJeans' popularity is growing faster than any existing K-Pop shooter who is popular and famous worldwide, such as BTS, Black Pink, Seventeen, and NCT Dream.
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| ▲Five Members of NewJeans |
In addition to "Ditto", NewJeans' title track of the same name from its single album "OMG" entered the top 19 on the "Global (excluding the United States)" chart. On the chart, their debut song "Hype Boy" ranked 40th, up 30 notches from the previous week, and "Attention" ranked 117th.
In "Global 200", the newly entered "OMG" ranked 30th, while "Hype Boy" rose 62 notches to 59th and "Attention" re-entered 193th. "Hype Boy" has been on the charts for 22 consecutive weeks on "Global (excluding the United States)" and "Global 200".
On the "World Digital Song Sales" chart, news title song "OMG" entered third place, and "Dito" ranked sixth. "Dito" is also enjoying global popularity, reaching the top of the charts of "South Korea Song," "Indonesia Song", "Singapore Song" and "Taiwan Song".
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| ▲Top 10 on the Billboard Global Charts |
Thanks to its success in both its previous and new songs, NewJeans also ranked seventh on the Emerging Artist chart for emerging musicians who are attracting attention around the world, rising 13 notches in the province, booking a position as the next K-Pop superstar.
NewJeans' popularity is soaring in Spotify, the world's largest music streaming platform. NewJeans topped Spotify Korea's "Weekly Top Artist" last month and maintained its top position for two consecutive weeks. They ares the only K-pop group that has debuted since September in 2016 that has topped the chart.
The secret to the popularity of NewJeans, which consists of five people of different nationalities, Min Ji, Hani, Daniel, Hae-rin, and Hye-in, is that the soft tone and melody from the clear and pure image of all the members give the public a fresh feeling.
In particular, because they are only 16.6 years old of average age, they express the emotions of high-teen better than anyone else. Unlike existing K-Pop girl groups such as Blanc Pink with a girl crush concept, NewJeans, which has very differentiated charms, is creating a fresh wind in the global music market.
