Captured from the JYP Entertainment website
In a significant development for the global music industry, K-pop label JYP Entertainment and Republic Records, the largest music label in the United States, announced on Thursday their plans to strengthen their strategic partnership and jointly debut a global girl group.
The expanded label partnership encompasses various facets, including worldwide distribution of artists and catalogs, Artist Repertoire (AR), marketing, and business development. JYP Entertainment anticipates that this collaboration will create new opportunities for its roster of talented artists, which includes popular acts like TWICE, Stray Kids, ITZY, Nmixx, and Xdinary Heroes, to make further inroads into the U.S. market.
This latest venture builds upon the initial collaboration between the two labels in 2020, which aimed to enhance TWICE's presence in the United States. Since then, the nine-member girl group has achieved remarkable success, reaching their highest chart position and experiencing their biggest sales week in the country with the debut of their album "Ready to Be," which landed at No. 2 on the prestigious Billboard 200 chart. Likewise, Stray Kids, another prominent group under JYP Entertainment, secured two No. 1s on the same chart last year with their EPs, "Oddinary" and "Maxident."
Both TWICE and Stray Kids have also captivated audiences worldwide through their successful world tours, which included stops in North America. The expanded partnership between JYP Entertainment and Republic Records aims to build upon these achievements and further amplify the global influence of K-pop.
In addition to their collaborative efforts, the two labels are set to unveil a new global girl group based on the renowned K-pop training system. Last year, auditions were held in five cities across the United States for a project called "A2K." The selected candidates from these auditions are currently undergoing rigorous training led by Park Jin-young, the founder and producer of JYP Entertainment, alongside other esteemed producers and choreographers associated with the agency.
"The expansion of this partnership between these leading music companies will shape the next era of K-pop, ushering in an exciting new chapter," remarked Jimmy Jeong, CEO of JYP Entertainment.
Republic Records' founder and CEO, Monte Lipman, expressed his enthusiasm for the collaboration, stating, "We recognize the incredible opportunity to be at the forefront of the next K-pop wave. The potential is limitless."
With the global music industry witnessing the rapid rise of K-pop as a cultural phenomenon, this enhanced partnership between JYP Entertainment and Republic Records holds great promise in shaping the future of K-pop and further cementing its position as a global force in the world of music. As fans eagerly anticipate the debut of the upcoming global girl group, the collaboration sets the stage for an exciting new era of transcultural musical fusion and creative exchange.
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