K-pop group Kard will kick off 2024 by performing for fans across Latin America, with a five-city tour in January. Agencies RBW Entertainment and DSP Media confirmed Thursday that the quartet will bring their Where To Now? tour to Chile, Brazil, Colombia, Mexico, and Puerto Rico from January 15 to 24, marking another milestone in their expanding global reach.
The Latin American leg is an extension of the group’s current European tour, which spans 11 cities, including Hamburg, Madrid, and Paris. This ambitious tour reflects Kard’s growing popularity worldwide and highlights their appeal across diverse regions.
The Where To Now? tour is named after the band’s seventh mini-album, Where To Now? (Part 1: Yellow Light), released in August. The album not only topped the iTunes Top Albums Chart in Brazil and Paraguay but also secured a spot in the top 10 across seven different regions. Its success underscores Kard’s resonance with international audiences, particularly in Latin America, where their fanbase has been steadily growing.
Kard’s music, which blends K-pop with reggae, EDM, and hip-hop influences, has consistently set them apart from other groups in the industry, earning them a unique place in the Latin American market. Their distinctive sound and dynamic performances have endeared them to fans across continents, with a devoted following in Latin America.
The band’s Latin American tour promises to be a vibrant showcase of their latest music and signature style. Kard’s popularity in the region is a testament to their versatility, as they bridge cultural gaps and resonates with audiences from diverse backgrounds. The group’s continued success internationally emphasizes K-pop’s broad appeal and Kard’s ability to adapt to and connect with fans across the globe.
As the tour progresses, Kard’s commitment to reaching international fans reaffirms their position as global ambassadors of K-pop, offering a dynamic mix of music and performance that continues to captivate listeners around the world. The Where To Now? tour in Latin America is not only a celebration of their recent album but also an exciting step forward in their journey as a globally recognized group.
Kard’s Latin American fans eagerly await January, anticipating memorable performances and the opportunity to experience the band’s vibrant energy live.
Sayart / ReaA JUNG, queen7203@gmail.com
