CJ Foods’ global Korean food brand bibigo presented digital content featuring K-pop group ALPHA DRIVE ONE at KCON LA 2026.
The event was held from Aug. 14 to 16 at the Los Angeles Convention Center and Crypto.com Arena, drawing approximately 142,000 attendees over three days.
Launched by CJ ENM in the United States in 2012, KCON combines K-pop performances with Korean food, beauty and entertainment content. Under this year’s “Walk in SOUL CITY” theme, the 2026 event featured concerts, brand exhibitions and interactive programs across its festival grounds.
bibigo operated an experiential booth under the “K-Flavor Arcade” concept. The space presented four representative K-food flavors through interactive games, product sampling and digital content. One of the programs was a motion-based challenge in which visitors followed music and on-screen cues while mimicking the action of chopping ingredients.
The booth also included digital content and an artist-themed zone featuring ALPHA DRIVE ONE, bibigo’s global brand ambassador. The activation incorporated the group’s intellectual property into a combined K-pop and K-food experience.
Audio production and editing for the “K-Flavor Arcade” video featured at the booth included contributions from Karacin Jr., a singer-songwriter whose work spans trap, R&B and pop, and Nike Jean, a producer with Lowkey Records.
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