Language Barriers and Hidden Skills: Rising Tensions Between K-pop Stars and Their Managers

Sayart / Oct 5, 2025

A shocking discovery during an overseas trip has highlighted the complex and sometimes tense relationships between K-pop idols and their management teams. When Chinese members of a popular K-pop group discovered their Korean manager had been secretly understanding their private Mandarin conversations, it sparked a confrontation that reveals deeper issues within the industry's evolving dynamics.

The incident involved a group that debuted after 2010 and included several Chinese members who regularly conversed in Mandarin during casual moments. During one overseas trip, these members had what they thought was a private conversation in their native language, reportedly including complaints about their agency. Unknown to them, their Korean manager was fluent in Mandarin – a skill the agency specifically valued when hiring road managers to support foreign members and coordinate activities in Chinese-speaking markets.

When the group returned to Korea, the agency called a separate meeting with the Chinese members and brought up the exact issues they had discussed privately in Mandarin. The shocked members immediately confronted their manager, demanding to know why he had hidden his language abilities. His response was telling: "I never said I couldn't speak Chinese. You never asked, and I simply didn't mention it."

This incident reflects broader tensions that K-pop agencies have been grappling with for years, particularly what industry insiders call the "China risk." Several high-profile Chinese idols have abruptly ended their activities and returned to China, including Kris and Luhan from EXO and Hangeng from Super Junior. Others, such as Lai Kuan-lin from Cube Entertainment and Zhou Jieqiong from Pledis Entertainment, have unilaterally terminated their contracts.

Some controversies have extended beyond contract disputes into political territory. Certain Chinese K-pop stars have sparked backlash by referring to the Korean War as the "War to Resist America and Aid Korea," using the Chinese Communist Party's official terminology. These incidents have made agencies increasingly vigilant about potential conflicts with their Chinese members.

The role of K-pop managers has evolved dramatically from the days when they were dismissed as mere "bag carriers." Modern job listings from major agencies like HYBE now require much more than just a driver's license. Candidates typically need college degrees and proficiency in at least one foreign language, including English, Japanese, or Chinese. This professionalization raises questions about whether these changes primarily benefit the idols or serve the entertainment companies' interests.

The globalization of K-pop has also introduced foreign managers into the mix, creating new competitive dynamics. One industry example involves a member of another major group who works with an American manager during solo promotions in the United States. "It's much easier to manage visa issues when we hire a U.S. citizen," explained a company official.

This shift partly stems from policy changes under the Trump administration, which raised H-1B visa processing fees from $1,000 to $10,000, prompting Korean agencies to reconsider their staffing strategies. The result is a new reality where Korean and foreign managers now compete for the same positions.

Accessing managers for interviews has become increasingly difficult as the industry has professionalized. When reporters attempted to contact two Seoul National University graduates who had become K-pop managers for a follow-up story, both declined interviews. They expressed discomfort with being in the spotlight, despite not being celebrities themselves.

One manager, rumored to be a graduate of one of Korea's top three universities – Seoul National, Korea University, or Yonsei University – was completely unreachable while on an overseas trip. Many agencies now refuse to share managers' contact information, and calls often go unanswered. Most media inquiries are handled exclusively by public relations teams.

This trend toward secrecy is reflected in job requirements as well. HYBE's listings for artist management staff emphasize "a high level of professional ethics" and "the ability to maintain strict confidentiality regarding information obtained on the job." With the rise of these "fortress managers," journalists find fewer opportunities for direct communication.

The transformation represents a significant departure from the nostalgic image portrayed in the 2006 film "Radio Star," where Ahn Sung-ki played Minsu, a devoted and approachable old-school manager. For veteran industry observers and journalists, this shift toward professionalization and secrecy marks the end of a more accessible era in K-pop management.

Whether the Mandarin-speaking manager deliberately concealed his language skills or simply saw no need to disclose them remains unclear. However, the incident serves as a revealing moment in the evolving relationship between K-pop idols and the increasingly sophisticated professionals tasked with managing their careers in a global entertainment landscape.

Sayart

Sayart

K-pop, K-Fashion, K-Drama News, International Art, Korean Art