New Jeans' Instagram
In an extraordinary feat that underscores the unwavering global appeal of K-pop, NewJeans—a talented group comprised of Minji, Hani, Danielle, Haerin, and Hyein—has soared to new heights as their music video for 'OMG' crosses the monumental threshold of 100 million views on YouTube. This remarkable achievement comes a mere 130 days after the video's release on January 3rd, solidifying it as NewJeans' fastest video to reach this significant milestone to date.
This marks the second time that NewJeans has entered the prestigious 100 million-view club, following the performance version music video of their debut song, "Hype Boy," which achieved this feat in just 255 days. However, 'OMG' has shattered their previous record by approximately four months (125 days), serving as a testament to the group's exponential growth and escalating popularity.
Characterized by its infectious blend of bouncy hip-hop, R&B melodies, and dynamic choreography, 'OMG' incorporates elements of UK garage rhythm and trap beats, anchored by a vibrant hip-hop drum source and percussion. The performance version of the music video showcases NewJeans' distinctive fashion sense and trendy dance moves, further amplifying the allure of the group's five members and providing an enjoyable visual and auditory experience.
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Together with the track 'Ditto' from the same album, 'OMG' made an immediate impact upon its release, dominating both domestic and international music charts. Within moments of its debut, the song soared to the top of major domestic music charts such as Melon, Genie, and Bugs, claiming the first and second spots alongside their debut hit, 'Hype Boy.' Remarkably, 'OMG' maintained its chart dominance for three consecutive months (January to March), occupying the top three positions on Melon. Even to this day, the track continues to hold its ground, captivating audiences and perpetuating the NewJeans phenomenon.
Beyond domestic success, 'OMG' and 'Ditto' simultaneously entered the highly coveted US Billboard 'Hot 100' chart, solidifying their status as global sensations. While 'OMG' and 'Ditto' maintained their presence on the 'Hot 100' for six weeks and five weeks, respectively, they achieved impressive rankings of 74th and 82nd (as of February 28th). On Spotify's recently announced global 'Weekly Top Song' chart (as of May 11th), 'OMG' secured the 50th spot, while 'Ditto' followed closely behind at 142nd, demonstrating their enduring popularity and remarkable longevity of success for over four months.
Looking ahead, NewJeans is set to embark on their first-ever fan meeting titled 'Bunnies Camp,' scheduled for July 1st and 2nd, providing a special opportunity for the group to connect with their dedicated fanbase and express their gratitude for the unwavering support received throughout their debut journey.
As NewJeans continues to captivate audiences with their electrifying performances and irresistible charm, their meteoric rise stands as a testament to the ever-expanding global influence of K-pop and leaves eagerly anticipating their next remarkable achievement in the dynamic landscape fans of pop music.
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