Aespa's instagram
In a groundbreaking achievement for the world of K-pop, aespa, the sensational fourth-generation girl group, has rewritten history with their latest album, "My World." Released under the esteemed label SM Entertainment, the group's newest offering has sold an astounding 1.69 million units within its first week alone, setting a new record for girl groups in the genre. This accomplishment surpasses the previous benchmark set by Blackpink's second full-length album, "Born Pink," which sold 1.54 million copies in September of last year.
What makes aespa's achievement even more remarkable is the fact that "My World" is a mini album, yet it has already surpassed the milestone of 2.01 million copies sold by the end of its second week. This marks aespa as a consecutive million-seller, following their previous mini album, "Savage," which sold 510,000 copies in its second week, and "Girls," which demonstrated a 121 percent growth in sales. The sheer growth trajectory of aespa's popularity is evident, reflecting their undeniable influence on the K-pop music scene.
Beyond their remarkable sales figures, aespa's domination extends to major local music charts, such as Melon, Genie, and Bugs, where their title track "Spicy" has taken the number one spot. This achievement solidifies aespa's position as a chart-topping force, captivating the hearts of music lovers worldwide.
Despite recent turbulence within their label, SM Entertainment, aespa has persevered, returning to the scene with a transformative makeover that has captured the attention of the K-pop industry. "My World" marks a departure from the intensely conceptual tracks that defined their earlier releases, instead opting for easily relatable music that centers around the lives of ordinary teenagers. This creative shift has proven to be a masterstroke, endearing aespa to a wider audience and further enhancing their musical prowess.
In an unprecedented move, aespa became the first K-pop act to grace the red carpet at the prestigious Cannes Film Festival. Invited to attend the screening of the festival's competition title, "The Pot-Au-Feu" at Palais des Festivals, aespa attended as official ambassadors of renowned Swiss luxury jewelry house Chopard, courtesy of Caroline Scheufele, the brand's artistic director and co-president. This high-profile appearance at Cannes signifies aespa's global recognition and cements their status as industry trailblazers.
The accolades continue to pour in for aespa, with the quartet earning a place on Billboard's esteemed "K-Pop Star to Watch" list and being recognized by Forbes in the "Forbes 30 Under 30 Asia 2023" list. The group's global fanbase continues to grow steadily since their debut in 2020 with the chart-topping single "Black Mamba." Impressively, six of aespa's songs have now landed on the prestigious Billboard Global 200, while their albums "Savage" and "Girls" have claimed the top spot on the World Albums chart.
In a historic first for female K-pop acts, aespa is set to take the stage at the renowned Governors Ball Music Festival in New York this June. This milestone performance at one of America's most prominent music festivals further cements aespa's international prominence.
Sayart.net
Blue YIM, yimyoungseo1010@naver.com
