SM Entertainment
The legendary K-pop sensation EXO is making a triumphant return to the music scene, captivating fans worldwide with the release of their long-awaited seventh studio album, "Exist." This highly anticipated group effort marks their first release in over two years since the special album "Don't Fight the Feeling," heightening the excitement surrounding their comeback.
Prior to its official release on Monday, "Exist" had already achieved remarkable success, accumulating an astonishing 1.6 million pre-order sales as of Sunday, according to SM Entertainment. The album is spearheaded by the title track "Cream Soda," a dynamic pop dance composition that blends rhythmic brass, piano, and drums. "Cream Soda" metaphorically compares the experience of falling in love to the effervescent and velvety qualities of the beloved beverage.
The accompanying music video for "Cream Soda" exudes a "cool and sexy" vibe, with vibrant colors serving as the backdrop for the group's private party scene. As the members of EXO revel in the celebration, the video showcases their captivating stage presence and magnetic charm.
Within "Exist," EXO members have actively contributed to the creative process. Notably, Chanyeol participated in writing the lyrics for the sidetrack "Regret it," which explores the theme of expressing one's thoughts and emotions to live life without regrets. The album also includes "Cinderella," a synth pop track that incorporates explosive sounds from a pluck synth and drums, drawing inspiration from the timeless tale and emphasizing the importance of seizing opportunities for love.
Other notable sidetracks featured in the album cover a diverse range of genres. "Private Party" encompasses R&B dance elements, boasting a strong bassline and mystic synth sounds. Meanwhile, "No Makeup" falls under the R&B genre, incorporating a captivating trap beat, and underscores the value of loving someone unconditionally. Additionally, "Exist" includes four other sidetracks spanning various genres such as R&B pop ("Love Fool"), alternative pop ("Another Day"), and the previously released "Let Me In" and "Hear Me Out."
EXO's latest release has already made significant waves internationally. The pre-released track "Hear Me Out," unveiled on June 30, skyrocketed to the top of iTunes' Top Song chart in an impressive 37 different regions, including the Chinese QQ Music chart.
To further promote their new album, EXO is opening a limited-time pop-up store titled "EXOcial Club - Cream Soda" in Seoul. Starting on Tuesday, the store, located at the esteemed D Museum and Understand Avenue, will offer fans a unique experience and exclusive merchandise. The pop-up store will remain open until August 6, allowing fans to immerse themselves in the world of EXO and celebrate the group's highly anticipated comeback.
Sayart.net
Blue YIM, yimyoungseo1010@naver.com
