Actor Lee Je Hoon will add gravitas to the 16th Melon Music Awards (MMA) as a presenter, the organizers announced on November 26. This year’s MMA, with the theme New Stream of K-POP, aims to celebrate the achievements of artists over the past year while highlighting emerging trends in the K-pop industry.
Lee Je Hoon, known for his stellar performances in the drama Detective 1958 and the film Runaway this year, will take the stage as one of the event’s key presenters. The actor, who also appeared in the variety show Finnish Boarding House, is expected to bring his signature charisma to the awards ceremony.
The MMA presenter lineup includes a diverse array of celebrities from various fields. Actors such as Jang Geun Suk, Moon Geun Young, Ahn Jae Hyun, Kang Hoon, Geum Sae Rok, Kim Bo Ra, Kim Young Dae, Nam Yoon Su, Park Yoo Na, Bae In Hyuk, Yoon Ji On, and Lee Se Hee will also take part in the event, enhancing its star power.
Legendary singer Uhm Jung Hwa will lend her presence as a presenter, along with other well-known figures such as chef Choi Hyun Seok, former fencing athlete Kim Jun Ho, and YouTuber Jaesbeee. The list extends further with Transit Love 2 star Seong Hae Eun, model Song Hae Na, beauty creator Risabae, and comedians Kim Won Hoon, Park Se Mi, Um Ji Yoon, and Lee Chang Ho.
The MMA, hosted by Melon, South Korea’s leading music streaming platform, is renowned for its data-driven approach to recognizing the accomplishments of artists. Winners are determined through a combination of Melon’s usage data, expert evaluation, and fan votes. The awards serve as a key platform to celebrate K-pop's influence while forecasting its future direction.
This year’s theme, New Stream of K-POP, reflects the industry’s evolving landscape, showcasing both established icons and rising stars. The slogan underscores the MMA’s commitment to highlighting K-pop’s dynamic nature and its global impact.
Scheduled for November 30, the ceremony will begin at 5 PM and take place at the Inspire Arena in Incheon, sponsored by KakaoBank. As one of Korea’s premier music award events, the MMA is expected to draw significant attention from fans and industry insiders alike.
The inclusion of such a wide range of presenters, from actors and singers to influencers and comedians, demonstrates the MMA’s unique position as a cultural touchstone that bridges music, entertainment, and broader pop culture. With Lee Je Hoon and others leading the way, the event promises to be both a celebration of talent and a reflection of K-pop's expansive reach.
Sayart / Kelly.K, pittou8181@gmail.com
