
Seungkwan of Seventeen has raised significant concerns regarding the treatment of pop stars, posting a lengthy and emotional message on social media on Tuesday. The remarks have led many to interpret his post as a veiled criticism of Hybe, following the disclosure of an internal company document during a National Assembly audit. The document contained derogatory remarks about the physical appearances of K-pop idols, sparking outrage within the K-pop community.
Seungkwan, a member of Seventeen, which is managed by Pledis Entertainment, a subsidiary of Hybe, was the first artist to publicly address the controversy. His comments are seen as a notable instance of internal criticism amid rising discontent over the management and treatment of idols in the industry.
In his Instagram post, Seungkwan opened by saying, “I can no longer remain silent now that a lot of things that have happened recently have hurt my people, my fans, my group members, and other hard-working artists.” This statement hints at his deep frustration with recent developments that have affected those close to him.
Seungkwan continued, stressing the hard work and passion that define K-pop idols, stating, “Everyone working hard in the K-pop industry, including our members, are those who truly love what they do. Being a celebrity is a job that I chose, and there are things that I need to endure for the love I receive. But I do not believe that this job should be one where we suffer to the point of being eaten away by it.”
He also highlighted the struggles faced by idols behind the scenes, remarking, “We are people who have endured pain and collapse, and have fought hard to show our best selves to our fans on stage. I hope you do not underestimate idols.” This sentiment reveals the emotional toll of an industry that often presents a flawless façade, but requires extreme levels of dedication and resilience.
In a candid assertion, Seungkwan added, “You have no right to belittle our narratives. This goes not only for us, but for other artists as well. We are not your items. I hope you do not think you can use and enjoy us at will.” His words emphasize that idols are not commodities to be controlled and discarded; they are individuals with their own stories and struggles, deserving of respect and humane treatment.
Concluding his message with a heartfelt plea, Seungkwan wrote, “Please stop the damage that you cannot take responsibility for. It is my sincere wish not to see myself, my members, and all our hardworking colleagues, as well as the dedicated staff and fans, get hurt any longer.” His words reflect a broader frustration felt by many in the industry, who are increasingly vocal about the need for change.
While Seungkwan did not directly identify the subject of his criticism, many online communities have interpreted his post as directed at Hybe, particularly in light of the ongoing controversy surrounding the leaked internal document that evaluated idol groups. The document, which included inappropriate comments about artists’ appearances, has led to backlash from both fans and the broader public, who view it as a sign of disrespect and mismanagement towards artists.
The comments made by Seungkwan highlight a deeper issue within the K-pop industry, where the pressures of maintaining an idealized image often lead to significant mental and emotional strain on artists. Idols are increasingly using their platforms to voice their concerns and demand better treatment, a sign that the K-pop industry may need to undergo substantial changes to ensure the well-being of its artists.
The fallout from the internal document scandal underscores the need for greater transparency and care in the industry. As more idols, like Seungkwan, speak out, it is evident that the time has come for management companies to reassess their treatment of artists and take responsibility for creating a healthier work environment.
Seungkwan’s message has struck a chord with many fans and fellow artists, raising important questions about the responsibilities of entertainment agencies and their treatment of the talent that drives the K-pop phenomenon. As Seventeen continues their activities, the public will be watching closely to see how the management addresses these growing concerns.
Sayart / Kelly.K, pittou8181@gmail.com