A scheduled exhibition at the Frank Siebert Gallery has been announced, though the details of the artistic showcase have been accompanied by an extensive digital privacy policy that outlines comprehensive data collection and cookie usage practices. The announcement highlights the increasingly complex intersection between cultural institutions and digital privacy requirements in the modern online landscape.
The accompanying privacy policy reveals that the gallery's website, along with 979 partner organizations, processes personal data including IP addresses through various technologies such as cookies. This data collection enables personalized advertising and content delivery, advertising and content measurement, audience research, and service development initiatives. The policy emphasizes that users maintain control over who uses their data and for what specific purposes.
According to the detailed cookie policy, the website utilizes several categories of tracking technologies. Essential cookies, numbering six in total, help make the website functional by enabling basic features like page navigation and access to secure areas. These include services from providers like Cookiebot, VG Wort, and various domain-specific cookies that maintain user sessions and distribute website traffic across multiple servers.
Statistical cookies, which total four types, assist website owners in understanding visitor interactions by collecting and reporting anonymous information. These cookies track user visit statistics, average time spent on the website, and page reading patterns, with data retention periods ranging from one day to one year depending on the specific cookie type.
The most comprehensive category involves marketing cookies, with 34 different types used to track visitors across websites. These cookies serve to display relevant and engaging advertisements tailored to individual users, making them more valuable to publishers and third-party advertisers. Major providers include Google, Outbrain, and YouTube, each implementing various tracking mechanisms for user interaction monitoring.
Google's contribution to the cookie ecosystem includes the NID cookie, which registers unique device identification for returning users and enables targeted advertising with a six-month retention period. Additionally, Google utilizes pixel trackers that collect visitor behavior data across multiple websites to present more relevant advertising while limiting repetitive ad displays.
YouTube's extensive cookie implementation involves 30 different tracking mechanisms that monitor user interactions with embedded video content. These cookies store user preferences when accessing YouTube videos integrated into other websites, track video viewing statistics, and estimate user bandwidth for optimal video delivery. The retention periods vary from session-based storage to permanent local storage depending on the cookie's specific function.
The privacy policy outlines fourteen distinct purposes for data processing, ranging from storing and accessing device information to creating personalized advertising profiles. Users can set their consent preferences and determine how their data should be used for each specified purpose. The policy includes detailed descriptions to help users understand how their personal data will be processed by the organization and its partners.
Special features within the data collection framework include the use of precise location data and active device fingerprinting. With user consent, the system can collect geographical location information accurate to within several meters and identify devices through active scanning of specific characteristics such as installed fonts, plugins, and screen resolution.
The announcement reveals that 979 partners work with the gallery's digital platform, with 937 of these being part of the Interactive Advertising Bureau's Transparency and Consent Framework (IAB TCF). Each partner organization implements its own data processing methods, retention periods, and legitimate interest justifications, creating a complex web of data sharing relationships that users must navigate when providing consent.
