J-Hope of BTS brought star power to Paris, attending Louis Vuitton’s Men’s Fall-Winter 2025 Show as a brand ambassador. BigHit Music confirmed on January 23 that the global artist not only graced the event with his presence but also stole the spotlight during the show’s finale.

Crowds of fans gathered on the streets well before the show began, eagerly anticipating J-Hope’s arrival. His entrance was met with thunderous applause and cheers, showcasing the immense global influence of BTS and its members.

J-Hope’s impact extended beyond the runway as he took part in the show’s finale. The highlight was his contribution to Pharrell Williams’s new song, “LV Bag,” which played during the event. Known for his role as Louis Vuitton’s Men’s Creative Director and a 13-time Grammy Award-winning artist, Pharrell collaborated with J-Hope to deliver a memorable performance that thrilled both the fashion and music worlds.

In a statement, J-Hope expressed his gratitude and excitement: “Coming to Paris filled me with anticipation, and the warm welcome from ARMY gave me so much energy. Being part of this event and contributing to Pharrell’s new song made it even more special.”

J-Hope’s influence continues to grow, with more global appearances on the horizon. He revealed plans to perform at the “Yellow Coin Gala” (Le Gala des Pièces Jaunes), a charity event taking place at Paris’s La Défense Arena. He remarked, “I’m looking forward to showing a meaningful performance at this event and contributing to a good cause.”

The collaboration between J-Hope and Pharrell is seen as a significant milestone in blending fashion and music. Their shared stage at the Louis Vuitton event highlighted the power of cultural convergence, leaving fans eager for more from both artists.

As J-Hope continues to build his solo career while supporting charitable initiatives, his influence transcends music, cementing his role as a cultural icon. From Louis Vuitton’s prestigious runway to global philanthropic efforts, J-Hope is redefining the impact of a K-pop artist on the world stage.

With his recent activities in Paris, J-Hope once again demonstrated his unparalleled ability to connect with fans and audiences worldwide, embodying the spirit of BTS’s global legacy.

Sayart / Kelly.K, pittou8181@gmail.com