Here is a website that, at first glance, looks like just a stylish online shop.

However, the items for sale in this store, accessible by clicking a chrome-designed logo, seem anything but ordinary.

For example, there's an Emile Bell gelatin capturing the story of a woman who lost her unnamed baby and a knitted hat that claims to read a dog's mind.

In reality, this online shop is a fictional brand that integrates fragments of women’s painful experiences into products.

Participating artists analyze viral content, popular objects, and design trends, transforming them into internet art that combines playfulness with social critique.

The artists visualize the problem of women’s stories being consumed opaquely or rejected by bringing these issues to life through virtual objects.

This clever project was created through the 2021 Online Media Art Activity Support Program and can be experienced firsthand at dadboy.club/about.html.

Sayart / Nao Yim, yimnao@naver.com