YG Entertainment Confirms Record-Breaking Success for K-pop Group

Courtesy of YG Entertainment

On Wednesday, YG Entertainment disclosed that K-pop group Treasure has reached a significant milestone, amassing over 1 billion plays on Spotify. This achievement comes approximately three years and three months after the band's debut. The release of their second full-length album, "Reboot," in July contributed to the surge in streams across their catalog, including notable success for the B-side track "Darari" from the first EP, "The Second Step: Chapter One," which exceeded 200 million streams earlier this month. 

▲ Courtesy of YG EntertainmentTreasure's presence on Spotify soared this year, logging over 390 million plays on the platform, establishing a new record for the 10-member group. Concurrently, the band engaged in a fan meet tour across Japan, hosting 19 meetups in five cities and concluding the event at Tokyo Dome on November 12. Their next venture includes a concert in Seoul scheduled for December 15-17.

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