New Hip-Hop Anthem "Batter Up" Set for Release on Nov. 27

Courtesy of YG Entertainment

YG Entertainment, a prominent player in the K-pop scene, is set to introduce its newest girl group, Babymonster, with the debut song "Batter Up" scheduled for release on November 27. The group, comprised of six members, recently revealed a teaser for the music video, offering a glimpse into what appears to be a powerful hip-hop anthem.

The half-minute clip begins with a commanding "Attention!" from the members, showcasing the group's confident presence. Against a backdrop of minimal repetitive beats, lights flash above each member's face in succession, accompanied by siren sounds. The teaser concludes with the group chanting "batter, batter, batter up," hinting at the infectious nature of the upcoming chorus. 

▲ Courtesy of YG EntertainmentBabymonster's debut details have been shrouded in secrecy until the last minute. The song's title was disclosed just days ago, and the music video, shot over five days in October, experienced production delays as the perfect song for the group was sought.

In a recent announcement, YG Entertainment disclosed that member Ahyeon would not be part of the debut lineup, reducing Babymonster to a six-member group. The statement conveyed that Ahyeon, who had been preparing for the debut, would be focusing on her health, with the implication that her departure is not temporary.

The six-member Babymonster is an international ensemble, featuring two Japanese rappers, Ruka and Asa, and two vocalists from Thailand, Pharita and Chiquita. The South Korean members, Rora and Rami (formerly known as Haram), contribute to the group as vocalists.

The excitement surrounding Babymonster's debut is palpable, given that this marks YG Entertainment's first girl group introduction in seven years, following the success of Blackpink in 2016. With a history of iconic girl groups like 2NE1 and Blackpink, fans have high expectations for Babymonster's potential impact on the K-pop scene.

"Batter Up" is scheduled for release at midnight on Sunday.

Sayart

Blue YIM, yimyoungseo1010@naver.com