K-pop Girl Group Continues Promotional Activities Ahead of Album Release and Japanese Debut

Courtesy of Ador

Popular girl group NewJeans, managed by Ador, will make its first appearance on the public broadcaster KBS's reality-variety show "2 Days & 1 Night." The group's participation was confirmed by KBS, with the episode slated to air in mid-June. Notably, member Hyein was unable to join due to a foot injury.

Prior to their TV reality show debut, NewJeans is set to make their second appearance on the YouTube show "Halmyungsoo," hosted by comedian Park Myung-soo. The teaser for the upcoming episode featuring NewJeans was released on May 11. The group's initial appearance on the show in January 2023 garnered 4.3 million views.
 

▲ NewJeans / Courtesy of AdorNewJeans' participation in the reality show aligns with their promotional activities leading up to the release of their new mini album "How Sweet" on May 24. Additionally, the group is preparing for their Japanese debut in June, with another EP titled "Supernatural" and a fan meeting scheduled at the Tokyo Dome in Tokyo, Japan.

Despite the ongoing conflict between NewJeans' music label CEO Min Hee-jin and the parent company Hybe, industry experts suggest that the dispute is unlikely to affect the group's promotional activities. Music critic Kim Do-heon emphasized the separation between NewJeans' musical pursuits and the internal conflict within the company, stating that the group is continuing with their album promotions as scheduled, as per their contractual obligations.

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