Virtual items inspired by "Pink Venom" to debut through VeVe platform

Courtesy of YG Entertainment

▲ The logo for Blackpink's digital collectibles / Courtesy of YG Entertainment

YG Entertainment will release digital collectibles based on the intellectual property of its girl group Blackpink. The collectibles will be available through VeVe, a New Zealand-based company specializing in licensed digital collectibles, from May 22-26, according to the agency.

These digital collectibles are inspired by “Pink Venom,” Blackpink’s hip-hop single released in August 2022. The limited edition "Pink Venom" collection will include 3D figures of all the members, a concert stage, and Blackpink light sticks.

Fans who collect all four members' 3D figures will be eligible to craft a free “Pink Venom” collectible card featuring a member’s signature. This card will allow them to participate in an event to purchase an exclusive digital collectible.

YG Entertainment has been expanding Blackpink's intellectual property. In May 2023, the agency launched a mobile game called “Blackpink The Game” in collaboration with TakeOne, a game development and service company. Blackpink contributed to the game's content, including songs and a music video.

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