IVE Unveils Exciting Partnership and Teaser Images for Upcoming Pepsi Campaign

Starship Entertainment

IVE, the highly acclaimed girl group, is set to make waves with the release of their latest Pepsi campaign song, "I Want," on July 13.

Since the beginning of this year, IVE has proudly served as brand ambassadors for Pepsi, cementing a fruitful collaboration between the renowned beverage company and Starship Entertainment.

Building anticipation for the upcoming campaign, Pepsi and Starship Entertainment treated fans to a sneak peek through captivating teaser images shared on Monday across their official social media platforms. The visuals showcased the members of IVE in various settings that perfectly encapsulated the Pepsi experience. Yujin, one of the talented group members, exuded confidence as she posed in front of refrigerators brimming with refreshing Pepsi beverages. Rei, holding up a can of Pepsi Zero Sugar, radiated a vibrant energy, while Gaeul captured the essence of a Pepsi employee, expertly scanning the barcode of a cola can as a cashier.

While Yujin represented Pepsi as a brand ambassador in 2021, and Wonyoung and Leeseo held the position in 2022, this year marks a significant milestone as all six members of IVE actively participate in promoting the beloved beverage brand. This collective effort emphasizes the group's dedication to delivering an electrifying campaign that resonates with fans and captures the essence of the Pepsi experience.

The collaboration between IVE and Pepsi holds immense promise, as both entities boast a strong presence within their respective industries. With IVE's remarkable talent and magnetic stage presence, coupled with Pepsi's innovative marketing strategies and commitment to delivering exceptional experiences, the partnership is poised to captivate audiences worldwide.

As the eagerly awaited release of "I Want" approaches, fans are brimming with excitement, eager to witness the fusion of IVE's musical prowess and Pepsi's iconic brand. The upcoming campaign song promises to be a dynamic and invigorating anthem that encapsulates the spirit of IVE and the boldness of the Pepsi brand. With its infectious melodies and empowering lyrics, "I Want" is poised to become a chart-topping sensation, leaving a lasting impression on listeners and solidifying IVE's status as a force to be reckoned with in the K-pop industry.

Sayart.net 

Kang In sig, insig6622@naver.com