A website has introduced a detailed cookie consent and data processing policy that outlines how user information is collected and utilized across its platform. The policy emphasizes that user consent is voluntary and not required for basic website functionality.

The data processing system collects various types of end-device information and personal data, including IP addresses and browser information. This information serves multiple purposes, ranging from content integration and statistical analysis to personalized advertising and social media integration. The platform processes data through external services and third-party elements to enhance user experience.

According to the policy, depending on the specific function being used, user data may be shared with up to 20 different third-party organizations for processing. The website utilizes cookies, device identifiers, and similar online tracking technologies alongside other information such as browser type, language preferences, screen size, and supported technologies to recognize devices each time they connect to the platform.

The system measures content performance by analyzing how users interact with presented material. This includes tracking whether users read articles, watch videos, listen to podcasts, or view product descriptions, as well as monitoring the time spent on services and web pages visited. This data helps determine the relevance and effectiveness of non-advertising content shown to users.

The platform generates comprehensive reports by combining multiple data sets, including user profiles, statistics, market research, and analytics data. These reports analyze interactions between users and both advertising and non-advertising content to identify common characteristics and determine which target audiences respond more favorably to specific ad campaigns or content types. Users retain the right to revoke their consent at any time using an icon located at the bottom left of the website.