Solo Release Marks Milestone Collaboration with RCA Records and Launch of LLOUD Label

Courtesy of Sony Music Entertainment Korea

▲ BLACKPINK's Lisa / Courtesy of Sony Music Entertainment Korea

Lisa of BLACKPINK unveiled the visual concept photos for her upcoming single “ROCKSTAR” on her official Instagram account. The images depict the artist with a bold and distinct look, featuring elements such as goggles, chains, and tooth gems, resonating with fans worldwide and reinforcing her “rockstar” persona.

“ROCKSTAR” is Lisa's first release since the establishment of her own label, LLOUD. The single is also the inaugural release in collaboration with RCA Records, a subsidiary of Sony Music, one of the leading distribution companies in the United States.

Teasers for the single were released incrementally on the global short-form mobile video platform TikTok, where Lisa gained significant traction. Her account amassed over a million followers within just two hours of its creation, underscoring her substantial popularity.

With “ROCKSTAR,” Lisa seeks to highlight her versatility as a solo artist and cater to diverse musical tastes, marking a new chapter in her career beyond her work with BLACKPINK. The single will be available on global music streaming platforms on June 28 at 9 a.m.

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Kelly.K, pittou8181@gmail.com