"Hope on the Street" Promotes Special Album and Documentary Series

Courtesy of Big Hit Music

In Seongsu-dong, Seoul, J-Hope from the K-pop group BTS unveiled a street dance-themed pop-up store on Saturday, as reported by Big Hit Music. This pop-up store coincides with the release of J-Hope's special album titled "Hope on the Street Vol. 1" on Friday, alongside the premiere of the documentary series "Hope on the Street" which began streaming on Thursday.

This marks J-Hope's debut as the first member of BTS to host a solo pop-up store. The venue spans three floors, housing content related to the special album, documentary series, behind-the-scenes footage, and associated merchandise.
 

▲ "Hope on the Street" at Seongdong-gu / Courtesy of Big Hit MusicJ-Hope curated the ambiance of the pop-up store, with different scents allocated to various zones to enrich visitors' experiences within the street dance-themed venue, according to the agency.

On the first floor, visitors encounter a depiction of J-Hope's studio, featuring his personal belongings and portraits. The second floor showcases motion graphics tied to J-Hope’s documentary series and special album, where attendees can also listen to "Neuron," the leading track of his special album.

The third floor transforms into a dance studio, offering pre-booked dance lessons for visitors interested in learning the choreography of "Neuron."

The pop-up store is scheduled to remain open until April 5.

Sayart

Blue YIM, yimyoungseo1010@naver.com