Acclaimed Video Recognized for Innovation and Creativity

Courtesy of Ador

▲ Courtesy of Ador

 

NewJeans' music video for their song "ETA" has received four awards from The One Show, a prestigious advertising and design competition, as announced by their agency Ador on Wednesday. The video, which is one of the three main tracks from their second EP "Get Up," earned a Bronze Pencil in the music video category at the ceremony in New York. Additionally, it won merit awards in three other categories, including innovation/use of media in film.

The "ETA" music video was a collaboration with Apple and was entirely filmed using an iPhone 14 Pro, as highlighted in Apple commercials. In March, it also received a bronze trophy from Spikes Asia, a notable advertising award show in the Asia-Pacific region.

NewJeans is scheduled to release a double single, "How Sweet" and "Bubblegum," on May 24.

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Kelly.K, pittou8181@gmail.com