"How Sweet" Marks First Release in 10 Months as Ador Faces Leadership Uncertainty

Courtesy of Ador

NewJeans, the popular girl group, has released a new single titled "How Sweet" at 1 p.m. on Friday. This marks their first release in ten months. The single includes the title track "How Sweet," the pre-released track "Bubble Gum," and instrumental versions of both songs.

The title track "How Sweet" is described by their agency, Ador, as a lively song based on Miami Bass, a hip-hop subgenre known for its fast tempo and hi-hat rhythm. According to a press release, NewJeans members highlighted the song's repeat-listening appeal, stating, "The song, choreography, and styling all introduce a new style. We practiced the choreography diligently, so please enjoy it along with the dance."

"Bubble Gum," characterized by its city pop vibe, features a music video that captures the five members playing by the summer beach. The music video for "How Sweet" is scheduled to be released three hours after the album's debut. NewJeans will perform on KBS 2TV’s Music Bank and release a performance video following this.
 

▲ Courtesy of AdorAdor, NewJeans' label, is experiencing significant internal disputes. An extraordinary general meeting of shareholders is scheduled for May 31, which could impact the group's future activities. Hybe, which holds an 80 percent stake in Ador, may move to dismiss CEO Min Hee-jin at the meeting. Min has filed for an injunction to prevent Hybe from exercising its voting rights, with the court's decision still pending.

Employees at Ador, including those who have worked closely with CEO Min, and NewJeans' official fan club, Bunnies, have submitted petitions opposing Min's potential dismissal. The fan club's petition emphasizes the importance of respecting the contract terms until a final legal conclusion is reached regarding the allegations against CEO Min.

The outcome of the general meeting and the court's decision on Min's injunction are anticipated to be pivotal for the future of NewJeans and their label.

Sayart 

Blue YIM, yimyoungseo1010@naver.com