Public Reaction Shifts Amidst Dispute Over K-pop Girl Group NewJeans

Courtesy of HYBE's website

▲ Courtesy of HYBE's website

In the ongoing dispute between K-pop giant Hybe Entertainment and the CEO of its sublabel Ador, Min Hee-jin, public sentiment appears to have shifted following Min's emotional press conference on Thursday. During the conference, Min asserted her intentions to prioritize the well-being of NewJeans, the K-pop girl group she produced.

Min's response to Hybe's allegation of attempting a takeover of Ador garnered public attention, coinciding with the release of NewJeans' new single "Bubble Gum." The music video for "Bubble Gum" quickly amassed over 10 million views within a day of its Saturday release, drawing predominantly Korean comments expressing support for NewJeans and Min.

While Hybe initially refrained from addressing Min's statements, they later issued a press release rebutting her claims. Additionally, Hybe filed a request for an extraordinary general meeting to seek Min's resignation, after she notified them that Ador's board of directors would not convene a shareholders' meeting as requested.

Industry insiders speculate on the future of NewJeans amidst the conflict, suggesting that the group members may choose to remain under Hybe or depart with Min. Critics express concerns about the impact of ongoing executive conflict on Hybe's multilabel system and its artists.

The situation continues to unfold, with implications for both Hybe and its affiliated artists.

Sayart

Blue YIM, yimyoungseo1010@naver.com