KATSEYE, a rising force in the global music scene, has earned international acclaim with their track Touch. The song, a double title from their debut EP SIS, was ranked 43rd on NME’s "50 Best Songs of 2024," as revealed on December 3 (KST).

This recognition places KATSEYE alongside global icons such as Beyoncé, Billie Eilish, and Ariana Grande, whose mega-hits also made the prestigious list. NME highlighted Touch for its addictive melody and signature choreography, stating, "Delivering both is what the K-pop system does best."

Touch is an upbeat track characterized by its infectious rhythm and a repetitive chorus that has captivated audiences worldwide. The song’s choreography has sparked a viral trend on short-form video platforms, further propelling its popularity.

The track's impact extends beyond critical acclaim. Just 82 days after its release, Touch surpassed 100 million streams on Spotify, with its music video amassing over 60 million views as of December 4. This sustained momentum underscores the group's growing influence on the global stage.

KATSEYE's performance on various charts remains strong. According to the latest Billboard rankings (as of December 7), Touch secured the 182nd spot on the "Global (Excluding U.S.)" chart, marking its 13th consecutive week on the list.

The song’s success reflects not only its musical appeal but also KATSEYE's ability to engage fans through innovative marketing strategies and dynamic performances. The group’s focus on delivering both auditory and visual excellence has cemented their position as a key player in the competitive K-pop industry.

While Touch continues to capture the hearts of listeners, the group’s debut EP SIS has further established their identity, blending modern sounds with universally relatable themes. The song's achievements highlight KATSEYE’s potential to bridge cultural divides and captivate audiences worldwide.

KATSEYE’s rise signifies a new chapter for K-pop on the global stage, as the genre continues to evolve and gain recognition for its artistry and impact. With Touch leading the way, the group is poised to leave an indelible mark on the industry.

Sayart / Sharon Jung, guhuijeong784@gmail.com