Rising K-pop girl group FIFTY FIFTY is poised to reinforce their reputation as a “trustworthy vocal group” with the release of their highly anticipated third mini album ‘Day & Night’ on April 29 at 6 PM (KST). The group’s label ATTRAKT released a highlight medley video on April 21 through official social media channels, offering fans a first taste of the new musical direction.

The highlight reel, running approximately 2 minutes and 11 seconds, features a CD spinning against a serene blue sky—a visual cue that encapsulates the album's overarching concept: music that accompanies listeners through every hour of the day. From sunlit exuberance to late-night introspection, ‘Day & Night’ promises an emotional and sonic journey.

The album features dual title tracks, each revealing a different facet of FIFTY FIFTY’s growing artistic range. The first track, ‘Pookie’, sets an upbeat tone with its lively melody and sweet, textured vocals. Its playful energy offers an instant mood boost, primed to become a springtime anthem.

In stark contrast, the second title track, ‘Midnight Special’, leans into a more subdued and contemplative vibe. As the climactic point of the medley, it highlights the group’s versatility, underscoring their ability to handle both buoyant pop and emotionally rich ballads with equal finesse.

The remaining tracks deepen the album’s storytelling arc. ‘ADONIS’ bursts with bright, youthful charm, while ‘Work of Art’ takes listeners on a nostalgic trip with its old-school influences. On ‘Heartbreak’, the group delivers a stirring performance with delicate vocal expressions that hint at emotional vulnerability. Meanwhile, the pre-released single ‘Perfect Crime’ builds tension and mystery, rounding out the album with a cinematic edge.

A spokesperson for ATTRAKT stated, “FIFTY FIFTY will present a seamless blend of sophisticated melodies and dreamlike vocal harmonies, reaffirming their growth and artistic identity.” The agency encouraged fans to look forward to “a high-quality album that captures both imagination and precision.”

As their previous releases have consistently garnered praise for polished production and vocal strength, expectations are high for ‘Day & Night’, which appears to be another milestone in the group’s ascending global trajectory.

Sayart / Kelly.K, pittou8181@gmail.com