LE SSERAFIM has unveiled a music video for their track “Come Over,” created in collaboration with Google Android, offering a striking blend of technology and pop culture that signals a new direction for global music visual production.

The video was released at midnight KST on March 31 through HYBE LABELS’ official YouTube channel and features “Come Over,” a B-side from the group’s fifth mini album HOT. Though not a title track, the song has earned significant global recognition, appearing on Spotify’s Daily Top Songs chart in Korea (No. 27), the United States (No. 165), and Japan (No. 168).

What sets the video apart is its integration of Google’s Android platform and the Gemini AI assistant. The visual narrative incorporates artificial intelligence not just as a background motif, but as an interactive agent in the storyline. Member Sakura is seen shopping in a grocery store, where she uses Gemini to decipher an anagram—an early hint that this is no ordinary K-pop MV.

As the story unfolds, each member encounters Android versions of themselves, blurring the lines between real and virtual identity. A sudden appearance of artistic swimming imagery triggers a heartbeat-like reaction, prompting a synchronized performance sequence guided by Gemini’s cryptic message: “Open a new world.”

The video’s message aligns closely with the track’s lyrical theme—embracing the moment with emotional honesty. The styling and choreography remain lighthearted and visually engaging throughout, reinforcing the group's emphasis on joy and spontaneity.

Despite being a B-side, “Come Over” is rapidly gaining international traction. In addition to its streaming success, the song recently ranked No. 6 on Billboard Japan’s “Hot Shot Songs” chart for the tracking week of March 17–23. This achievement underscores the track’s cross-cultural appeal and LE SSERAFIM’s expanding influence in the global music market.

The music video serves not only as a promotional piece but also as an experiment in narrative design, hinting at the increasing relevance of AI in the future of music content. LE SSERAFIM and Google Android's partnership showcases a forward-thinking integration of technology with K-pop aesthetics, setting a new benchmark for multimedia storytelling.

Further extending the project’s life cycle, LE SSERAFIM released a remix album for “Come Over” at noon KST on March 31, offering fans an alternate take on the song that emphasizes different sonic textures and production styles.

Sayart / ReaA JUNG, queen7203@gmail.com